Strawberries and cream are a natural fit with Wimbledon
As the Brits gear up for the biggest fortnight in tennis, three famous faces have decided to serve up a fun new series of tennis-inspired strawberries and cream recipes.
Sports fans at Wimbledon tournament consume more than 23 tonnes of strawberries and 7,000 litres of cream every year, with millions more recreating the signature dessert at home.
This year, the tradition has been given a fun new face as tennis favourite, Judy Murray, Made in Chelsea star Jamie Laing and radio DJ, Roman Kemp, have teamed up to call on Brits to #DoMoreThanPour.
The #DoMoreThanPour recipe series sees each celebrity take on a unique recipe challenge in a tutorial-based video that is set to help people at home create strawberry and cream showstoppers that take the much-loved tennis tradition to the next level.
The tasty treats on show include including a deliciously creamy cheesecake, a tasty strawberry, goats’ cheese and balsamic pizza, and, of course, a twist on a classic an Eton mess.
My preference is the DJ’s Eton mess (the main illustration). Sorry, but fruit and pizza don’t mix for me. I strongly dislike seeing pineapple on a pizza, but maybe I’m in the minority. Not too keen on duck and orange or pork and apple either for that matter.
The celebrity trio are going head-to-head as Wimbledon approaches, showcasing their skills in the kitchen and asking viewers to get involved by voting for their favourite summer serve on social media, using dedicated hashtags.
The challenge is the idea of the Elmlea cream brand. Elmlea claims its cream is perfect for pouring, whipping and cooking. Elmlea forms a deliciously creamy alternative to traditional cream and stays fresher for longer once opened, it says.
Commenting on her involvement, Judy Murray said: “The classic combination of strawberries and cream is one of my favourite things about summer and the grass tennis season, but there is always room to be more creative in the kitchen as well as on the court, and that’s where my no-bake cheesecake comes in. With its creamy taste and velvety texture, it’s an absolute winner with my family.”
Jamie Laing added: “#DoMoreThanPour is about combining two great British passions – tennis and cooking. For me, it is about having the right ingredients in the fridge to experiment, try something new and create delicious dishes that bring people together. A surprisingly different dish, my strawberries and cream pizza does exactly that!”
Radio host, Roman Kemp said: “From mixing tracks to mixing bowls! What this challenge has shown me is that you can create something truly special with the simplest of ingredients. If I can #DoMoreThanPour and create a truly mouth-watering Eton mess, anyone can.”
Steven Hermiston from Elmlea concluded: “We all love the traditional serve of strawberries and cream, but every now and again it’s fun to push the limits of our kitchen creativity that little bit further. That’s why we’re challenging people to vote for their favourite celebrity serve and get involved themselves.”
To vote for your favourite celebrity serve, use the hashtags #TeamJudy, #TeamJamie, #TeamRoman and #DoMoreThanPour. Keep an eye on who’s winning by following Elmlea’s Facebook and Instagram pages.
Elmlea’s #DoMoreThanPour tutorials will run until Monday 15th July across social media.