SW7 – a new Gloucester Road dining experience

Decor is inspired by William Morris designs

Seeking new gastronomic delights? Well, today (October 31) a new brasserie and bar style dining experience is opening in West London. Called SW7, it will have in a sophisticated, yet relaxed environment, showcasing the best of British cuisine, as well as a refined cocktail bar.

With capacity to seat 74 diners, locals and visitors alike will be warmly welcomed at all times of the day whether for a full breakfast, elaborate brunch, a quick work lunch, a traditional Sunday roast lunch or a refined dinner.

Head chef Javier Rodrigo Alviz began his career in Madrid, before coming to London in 2014 to work in some of the city’s most iconic hotel restaurants, including the Waldorf Hilton and Claridge’s. A desire to learn the latest culinary techniques and experimental British recipes later led Javier to join Adam Handling’s team at Frog restaurant in Covent Garden. From here he took up the reins at Melia White House last year, before coming to SW7 where he has fused fresh Mediterranean flavours with classic British cuisine.

The restaurant interiors draw inspiration from William Morris wallpaper designs. One of the most famous names featured in the nearby V&A Museum, which he also helped to design, Morris was strongly influenced by the English countryside. There is also evidence of his admiration for artwork from China, India and the Middle East, and this blending of elements from other cultures with the quintessentially English, produces a rich pattern in sympathy with the multicultural melting pot of London.

The refined feature bar will serve a range of signature cocktails inspired by William Morris designs, including the fresh Kensington Gardens with Hendrick’s gin, elderflower liqueur and apple juice and the warming ‘Honeysuckle’ mixing bourbon, maple syrup and cinnamon, alongside a comprehensive range of spirits, wine, champagne and soft drinks.

Starters include Burrata with Marzanino tomatoes, Kalamata olives, pine nuts and basil; rainbow beetroot carpaccio; a poached and smoked salmon duo with horseradish foam and caper berry, and langoustine with olives and spring onion.

The main courses will dance around Europe, including traditional fish and chips; grilled chicken paillard with aged parmesan, truffles and shiitake mushrooms; herb and pine nut crusted lamb rack with Dauphinoise potatoes; wild sea bass with confit fennel and miso glaze and an Italian Blues burger with gorgonzola and figs. The dessert selection is equally pan-European, with crème brûlée, pistachio macaron delight and coconut pannacotta showcased alongside British favourites Eton mess and banoffee pie.

SW7 can be found at 61 Gloucester Road, South Kensington. T: 020 7584 8100. W: (Instagram) – @sw7restaurant

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David Buckley

Dave Buckley is a career journalist. “I once went painting girders for a week and discovered I didn’t like heights,” he says. “Apart from that it has always been journalism for me in one form or another.” Past publications worked for include the South-East London Mercury*, Kent Messenger, Daily Express, Today*, News of the World* and Hong Kong Star*. All those marked with an asterisk no longer exist (trend emerging?). He owned and edited a Thailand-based property magazine before returning to England and currently works as a production editor for an East Midlands-based publishing group.

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