Today a ‘hotel’ exclusively for houseplants has opened in London offering a lifeline to ‘plant parents’ worried about leaving them to wither during the holiday season.
As millions jet off this week on their annual summer holiday, the botanicals-only hotel in London has 100 ‘rooms’ up for grabs to accommodate plants.
It’s the idea of Patch, the online plant shop, and The Patch Plant Hotel is open for bookings until September 5.
The plants will be taken care of by a team of specialists, ensuring they stay hydrated and loved while their owners enjoy a carefree break.
Plant parents booking in their plant are also invited to share their personality traits and specific needs.
The hotel accommodates sun-seeking plants, as well as those which prefer a shady spot, dependent on their needs. The leafy residents will be treated to a luxury all-inclusive stay, with (plant) food and drinks on the house.
While all-inclusive-loving Brits tend to return from holiday with a few extra pounds, their plants will check-out of the hotel in tip-top shape. Plants will receive a check-up from the in-house wellness team, including a custom hydration spa treatment.
To book a room, visit the website.
Once the booking has been confirmed, plant parents will be invited to drop off their precious cargo at the hotel in Battersea, London.
With the houseplant trend sweeping the insta-generation, a whole new audience is filling its homes with beautiful botany.
New research commissioned by Patch found 67% of Londoners have bought a plant in the last year. Patch reported sales of 130,000 plants in 2018 and is on track to sell 300,000 by the end of 2019.
Freddie Blackett, CEO of Patch, commented: “We all know the crushing disappointment when you return from holiday to find your plant has gone from green lusciousness, to a burnt, dry bunch of twigs. We wanted to open the hotel to give a helping hand to the increasing number of ‘plant parents’.”
Rose Grower, the hotel manager, added: “The hotel is a sanctuary for your beloved plants. They will be in great company and looked after with the respect and love they so richly deserve. So many of us have asked a friend or family member to water the plants when we’re away, only to return to disappointment – the hotel not only saves your plants’ life, but your relationships too.”