New Property in London: Barratts

Major awards for six developments dotted around the capital

Independent design experts have given Barratt London’s Hendon Waterside development an “outstanding” rating in the Built for Life accreditation scheme.

It is the not the first Barratt London development to have been recognised by the organisation. Landmark Place, in Thames Street in the City of London, has also earned an outstanding accreditation. Also, in Wandsworth, the company’s Nine Elms development has also received the accolade, as well as Blackfriars Circus in Southwark, Upton Gardens in Newham and Ridgeway Views in Mill Hill.

The scheme recognises developments that are designed with community and longevity in mind and Hendon Waterside rated highly by the judges’ criteria.

Built for Life is an independent design accreditation scheme developed by the Design Council/Chartered Association of Building Engineers, the Home Builders Federation, the Civic Trust and Design for Homes, to measure what really makes a new development a good place to live.

Each submitted development is measured against 12 categories of design, ranging from public transport connections to integration with the surrounding architecture.

Hendon Waterside

Hendon Waterside is on the banks of the Welsh Harp reservoir, with plenty of open spaces for play, leisure and exercise. A brand new piazza and Cooperative supermarket have recently opened on site, and the development will eventually be linked with the nearby playing fields and bowling club by a pedestrian bridge across the reservoir.

Additionally, Barratt London has increased the development’s play space beyond the initial requirements, not only creating a convenient “doorstep” play area for the under-fives, but including another, separate main play area to serve the whole community, providing equipment for older children up to the age of 11.

Ed McCoy, sales and marketing director for Barratt West London, said: “We are delighted Hendon Waterside has been awarded this prestigious award. We are very proud of the work being done here, and truly believe Hendon Waterside will contribute vital new homes and open spaces to the local community.

“Barratt London stands for superior design and commitment to quality, and so to see this reflected in our score is very rewarding, and an indicator of our commitment to providing outstanding homes.”

Hendon Waterside currently offers one, two and three-bedroom apartments, with prices starting from £387,000 and Help to Buy is also available.

Plot 9, Hendon Waterside, London, Barratt London West

Barratt London has already completed 850 homes there. In phase four there will be 611 additional ones, ranging from studios, one-, two- and three-bedroom apartments, to two and three-bedroom duplexes. It will also feature a selection of four-bedroom townhouses. A variety of tenures will be offered including shared ownership, shared equity and social rent, in addition to private sale.

Phase four is being built next to the Broadway Place public open space which provides a beautiful walking route from the Welsh Harp right through to the railway station. With Hendon railway station just a 10-minute stroll through this green space, then a 15-minute journey to King’s Cross, the morning commute has never been so relaxing.

The homes making up phase four are in seven buildings, set in five residential areas. These apartment blocks have been designed by a number of different architects to give an attractive variety to the housing, with the tallest building being a 21-storey tower, designed by Makower Architects. This striking tower will form a new local landmark, as well as offering residents sweeping views over the reservoir, known for its range of wildlife, including rare migrating birds.

The sales suite at Meadowlark House, Moorhen Drive, Hendon, is open Tuesday to Sunday from 10am-5:30pm and 12:30pm-5:30pm on Mondays. To make an appointment call 0333 355.

Landmark Place is this close to Tower Bridge

Landmark Place is the only development within the City of London listed by Built for Life. The development, which is less than 50 metres from the Tower of London, scored a maximum 12 out of 12 in the scheme’s design criteria.

The design of Landmark Place, which includes 165 homes, was praised by the Built for Life assessors for enhancing the setting of nearby historic buildings, as well as providing a good mix of housing types, ranging from studios to three-bedroom apartments and duplex penthouses.

The landscaped courtyard was noted for being a light and attractive space, and planted areas were judged to be “well managed and maintained”.

The pool at Landmark Place

The scheme was also highly rated by the assessors for its access to good public transport, including Underground and DLR services from nearby Tower Hill and Tower Gateway stations, as well as Bank and Monument stations, which are also within walking distance.

It achieved the highest marks possible in that category, with the judges’ report noting: “It has very good access to public transport including a riverboat stop located directly outside the development as well as excellent cycle and walking connections.” In addition, despite being in the very heart of the City of London, the report assessed that Landmark Place offers ample car and cycle parking, situated at basement level below the building.

Pam Reardon, sales and marketing director at Barratt East London, said: “It is always going to be a challenge to meet the strict Built for Life criteria when you are creating new homes in the heart of the City of London rather than in a leafy suburb; but Barratt London has led the way in showing how to achieve outstanding quality through good design, even in an area as historic as this.”

Pam continues: “Buyers can be confident that when they buy a home with Barratt, they are buying into a great lifestyle, with thoughtfully designed homes that suit their location and offer fantastic amenities”.

There are still a few homes available at Landmark Place, ranging from two-bedroom apartments starting from £1,999,999 with three-bedroom penthouses from £6,995,000. The show suite is open seven days a week; call 020 7423 1211 to book a private appointment.

Plot 161, Landmark Place

We mentioned Help to Buy earlier. This is also playing a significant role at Barratt’s High Street Quarter development in Hounslow town centre.

There plans for the regeneration of the town centre are now gathering pace and it is expected the area will soon be as popular as the neighbouring boroughs of Richmond Upon Thames and Ealing.

Barratt London celebrated the introduction of London Help to Buy at High Street Quarter with a special event in July at the Park Grand Hotel Hounslow. Potential buyers has the opportunity to find out more about the changes happening around Hounslow and found out how to get on the housing ladder with the help of the Government-backed scheme before the regeneration pushes up property prices.

High Street Quarter in Hounslow

Over the past year, the average selling price for a flat in Hounslow has been £376,565; a bargain compared with the average of £486,574 in Richmond Upon Thames, £447,863 in Ealing and £765,070 in nearby Hammersmith and Fulham borough*.

And with prices for new homes at High Street Quarter starting from £344,000 for a one-bedroom apartment with its own private terrace, there are plenty of reasons to look to Hounslow for a first step on to the housing ladder or to upsize, says Barratt.

High Street Quarter is a £210m mixed-use scheme incorporating 528 quality homes and more than 134,000 sq ft of commercial floor space, including a new 24-hour 10-screen multiplex cinema and a range of restaurants, cafés and shops. A landmark 27-storey tower will offer far-ranging views over the city and will form a new local landmark – a visual symbol of a thriving new future for this ancient market town that dates back to the 13th century.

Ed McCoy, sales director at Barratt West London, says: “Hounslow is on the threshold of a major regeneration that will completely transform the image of the borough. While often overlooked in favour of Richmond Upon Thames and Ealing, the arrival of High Street Quarter with its stylish new homes, leisure and retail opportunities, is bound to make this a new property hotspot in the capital.

“Now that London Help to Buy is available at High Street Quarter, we are expecting a rush of interest among Hounslow residents who appreciate all that the borough has to offer. In particular, transport links are superb, with Hounslow East tube station and Hounslow railway station both a few minutes’ walk away, offering fast and easy connections into central London.”

The development at High Street Quarter has been supported by Hounslow Council. When work started on the scheme, leader of the council Councillor Steve Curran said: “Today marks the start of work on what has been an eagerly anticipated development that will not only provide an improved retail and restaurant offer in Hounslow town centre, but also deliver much-needed housing, 41%of which will be affordable.

“The council is working with a number of partners to make huge improvements to our town centres, and the new Hounslow High Street Quarter meets our ambition for the regeneration of this area. It will give a real boost to Hounslow, helping to create a landmark destination that will draw both residents and visitors.”

Homes at High Street Quarter range from one- to three-bedrooms, with underground parking spaces available for selected two- and three-bedroom properties. As well as enjoying private balconies or terraces, residents will also have access to communal gardens at podium and roof level, bringing the great outdoors into a central urban location. The properties will enjoy a high standard of internal finishes, including individually designed German kitchens with soft-close doors and drawers and fully integrated Zanussi appliances.

The painting volunteers from Barratt

Away from its developments Barratts continues to support its local communities. As rough sleeping in London has risen 134% since 2010, charities such as Trinity are more crucial than ever in supporting those who are suffering the effects of homelessness.

Barratt London, the housebuilder behind Hayes Village, a development on the site of the former Nestlé factory, will be supporting the refurbishment of Trinity’s properties throughout Hayes, helping the charity in its effort to tackle rising homelessness in the capital.

Trinity provides supported accommodation, alongside ‘move-on’ housing for people who are transitioning from supported housing to independent living.

The summer Barratt West London’s Technical Team Volunteering Day repainted the interior communal spaces of one Trinity property in Hayes, alongside providing a fresh coat of paint for some of the external elevations to ensure the accommodation continues to be a good environment for people to live in. In addition, the Barratt London team gave two gardens a make-over, allowing residents to make the most of the summer months.

Last year Trinity provided 71,000 nights of accommodation and coaching to 111 people suffering the effects of homelessness; 69% of people who left their accommodation, such as the housing in Hayes, moved on to live independently.

Carys Hedley, head of housing at Trinity, said: “We would like to say a big thank you to Barratt London for choosing to support our charity, Trinity Homeless Projects, on their Volunteering Day. The work that the volunteers have done will help to provide safe and relaxing spaces for those in need will help homeless people in their journey to independent living. We thank you for your support and time on this project.”

Ulrich Van Eck, technical director for Barratt West London, said: “As the country’s largest housebuilder, we are committed to creating a positive legacy. We want to lead the industry not just in the quality of the homes and developments we build, but also in our work with charities and good causes. We chose to support Trinity, as we believe it is important that everyone has access to a safe place to stay, no matter what their circumstance.”

Barratt London acquired the former Nestlé factory, a landmark in the Hayes area, and is developing it into a high quality, urban renewal project that will deliver homes, jobs and public spaces, including new parks which will be open to the community. The project will provide 1,386 new homes, 40% of which will be social housing.

* House prices from

Show More

David Buckley

Dave Buckley is a career journalist. “I once went painting girders for a week and discovered I didn’t like heights,” he says. “Apart from that it has always been journalism for me in one form or another.” Past publications worked for include the South-East London Mercury*, Kent Messenger, Daily Express, Today*, News of the World* and Hong Kong Star*. All those marked with an asterisk no longer exist (trend emerging?). He owned and edited a Thailand-based property magazine before returning to England and currently works as a production editor for an East Midlands-based publishing group.

Related Articles