London’s food waste crisis

'Real taste, less waste kitchen’ launches soon to highlight the problem

WHAT: Hellmann’s ‘Real Taste, Less Waste Kitchen’ at the British Street Food Awards (BSFA)

WHERE: Hawker House, Canada Street, Rotherhithe

WHEN: Friday 13th September, 4pm-11pm; and Saturday 14th September 11am – 11pm 

HOW TO BOOK: BSFA tickets can be booked via Eventbrite. Tickets cost £5.00 and are redeemable against a beer and two small plates at the Real Taste, Less Waste Kitchen. 

In a bid to raise awareness of London’s food waste crisis, the Hellmann’s Real Taste, Less Waste Kitchen is set to appear at the British Street Food Awards on the 13th and 14th September. Londoners can expect free and delicious food created from the UK’s top 10 wasted food items*.

The pop-up has been announced as recent research** commissioned by Hellmann’s revealed that 99% of the nation don’t know how much food goes in the bin each year. The reality is that a whopping 4.4 million tonnes of food goes to waste each year***, as revealed in WRAP’s most recent food waste report. This is nearly enough to fill 40 million wheelie bins, or 100 Royal Albert Halls. 

From cheese to potatoes, the Real Taste, Less Waste Kitchen aims to highlight the extent of the food waste problem and prove that delicious dishes can be made from commonly leftover ingredients found at the back of the fridge. Free bites include:

  • Cheddar bites in homemade breadcrumbs & Hellmann’s Tabasco Mayo (the perfect way to put your stale bread to work)
  • Vegan potato gnocchi with a rocket pesto & Hellmann’s Vegan Mayo (green pesto is a great way to use up soft salad leaves)
  • Any vegetable frittata & Hellmann’s Real Mayo (illustrated below – leftover veg will taste great in this dish)

The pop-up forms part of Hellmann’s headline British Street Food Awards sponsorship– a nationwide competition that supports independent street food traders, championing the delicious food found throughout the UK and the innovative food traders, new chefs and restaurateurs that create and serve it.

Winners have been selected from regional heats throughout the country, with the competition culminating at Hawker House on the13th and 14thSeptember, where finalists will compete against each other to win the coveted street food crown. 

While the Real Taste, Less Waste Kitchen will welcome guests and offer free food throughout the two-day final, a donation will be made by Hellmann’s to food redistribution project, 8th Plate, that will feed those outside London and throughout the country.

Hellmann’s donation will allow the charity to recover nearly 5,000 meals from commercial events, redistributing them to local foodbanks that provide vital food for those that need it most in communities across the country.

With research also revealing that Brits are most likely to waste food due to products going out of date (72%), preparing, cooking or serving too much food (32.16%), and overcooking or undercooking food (20%), Londoners can simply head to the Hellmann’s Real Taste, Less Waste Kitchen to learn top tips that will give them the tools to cut down the amount of food waste in their own homes. 

*As per WRAP’s 2015 report, the top 10 wasted food items:

1. Potato (fresh)

2. Standard bread

3. Milk

4, Composite meal

5. Carbonated soft drink

6. Fruit juice and smoothies

7. Pork/ ham/ bacon

8. Poultry (chicken, turkey, duck)

9. Carrot (fresh)

10. Potato (processed)

**(As per WRAP’s most recent report).

***Research commissioned by Hellmann’s in August 2019, based on 2,000 UK adults. 

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David Buckley

Dave Buckley is a career journalist. “I once went painting girders for a week and discovered I didn’t like heights,” he says. “Apart from that it has always been journalism for me in one form or another.” Past publications worked for include the South-East London Mercury*, Kent Messenger, Daily Express, Today*, News of the World* and Hong Kong Star*. All those marked with an asterisk no longer exist (trend emerging?). He owned and edited a Thailand-based property magazine before returning to England and currently works as a production editor for an East Midlands-based publishing group.

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