London office buildings head and shoulders above the rest on the net

Most Instagrammable office building is The Shard followed by The Gherkin

London is the global capital for office buildings as far as internet searches are concerned with the most instagrammable office buildings, almost 800,000 more tagged posts than Paris.

And, as you might expect, London’s The Shard is most internet-famous office/retail building in the world, featuring in more than 791,800 posts. 

This is according to research performed by commercial property experts who have analysed Google search trends as well as Instagram tags in order to rank the most internet-famous office buildings in five of the world’s capital cities. 

The data puts London’s office buildings, particularly The Shard, at the top of preferences for instagrammers, and similarly high up when it comes to Google searches.

Briefly, this is what the research found: 


The most popular London office space according to Instagram is, of course, The Shard, featuring in 791,832 posts, and being searched more than 200,000 times a month on Google. 

This is followed by The Gherkin (featuring on Instagram 68,324 times), One Canada Square (10,213 times) 22 Bishopsgate (1,885 times) and 110 Bishopsgate (704 times).

The top offices in London are searched more than a quarter of a million times (260,000) a month on Google and feature on Instagram in 870,000 posts at the time the research was performed.

The main picture at the start of this article shows the Shard and The Gherkin. Photo by Ed Robertson on Unsplash.
Above is One Canada Square (between the banks in the picture on the left) in London’s Docklands and 22 Bishopsgate


The most picturesque place to work in Washington is The Watergate Hotel, featuring in 18,172 Instagram posts, and being searched for in excess of 5,000 times a month on Google. 

This is followed closely by the Eisenhower Executive Office Building (featuring on Instagram 1,990 times), Longworth House Office Building (484 times) Hart Senate Office Building (423 times) and Rayburn House Office Building (281 times). 

The top offices in Washington DC are searched for more than 14,000 times a month on Google and feature on Instagram in 21,000 posts. 


Paris is renowned for being a very Instagram-worthy city, and the Tour Montparnasse is clearly the best place to work if you want great photos for the ‘gram – this office tower features in more than 87,292 posts and is searched for 49,000 times a month on Google

It is followed by the Tour Majunga (featuring on Instagram 425 times), Tour Total (409 times) Hermitage Plaza (163 times) and Tour CB21 (370 times). The top offices in Paris are searched for in excess of 57,470 times a month on Google and feature on Instagram in 88,000 posts. 


Madrid is one of the most beautiful European cities, so it shouldn’t come as a surprise to anyone that the Spanish capital’s most famous office building, the Torre Picasso, racks up 5,000 Google searches every month and has featured in 8,856 Instagram posts.

 The next most instagrammable office buildings in Madrid are the Torre Espacio (featuring in 3,914 Instagram posts), PWC Tower (3,330 posts), Torre Cepsa (2,449 posts), and the Torre de Cristal (2,256 posts).

The top offices in Madrid are searched for over 15,000 times a month on Google and feature on Instagram in 20,000 posts. 


This might come as a surprise to some, but Canada’s capital city actually proves to be more popular than Washington DC, at least when it comes to Google searches. 

Ottawa’s most searched for office building is Place Bell, with over 19,000 Google searches every month and 7,500 tagged Instagram posts

However, a drastic drop is observed when looking at the next four most popular office buildings: World Exchange Plaza (1,600 Google searches and 269 Instagram posts), Place du Portage (620 Google searches and 256 Instagram posts), Place de Ville (350 Google searches and 187 Instagram posts), Terrasses de la Chaudière (220 Google searches and only 59 Instagram posts).

The top offices in Ottawa are searched for almost 22,000 times a month on Google and feature on Instagram in 8,276 posts. 

Show More

David Buckley

Dave Buckley is a career journalist. “I once went painting girders for a week and discovered I didn’t like heights,” he says. “Apart from that it has always been journalism for me in one form or another.” Past publications worked for include the South-East London Mercury*, Kent Messenger, Daily Express, Today*, News of the World* and Hong Kong Star*. All those marked with an asterisk no longer exist (trend emerging?). He owned and edited a Thailand-based property magazine before returning to England and currently works as a production editor for an East Midlands-based publishing group.

Related Articles