FOOD & DRINKSPORTS

Is the match on at your local? This app might be for you

Pub group launches app to take away uncertainty about telly coverage and offer a free drink

A brand new ‘We Love Sports’ app will highlight hundreds of venues where sports fans across the nation can catch all the action.

The app, which was in development for six months, allows fans to tailor their own preferences from the more mainstream sports like football, rugby and cricket to more niche contests such as motor racing, netball and ice hockey.

A screenshot from the app

It highlights the upcoming events and the various venues showing them live. With 427 specific sporting venues built into the app, there’s plenty of choice for fans looking to witness every goal, try, catch and race.

Using geolocation technology, sports fans can simply select a specific event and are then provided with a list of venues closest to them broadcasting the action along with a ‘book now’ button, allowing customers to instantly reserve a table for the upcoming contest.

A team of 15 have worked on this native build app, created specifically for both Android and Apple devices, and will continue to develop the app to incorporate pre-event data such as team line-ups and in game analytics along with gamification.

This process is scheduled to take an additional six months, but once complete, the ‘We Love Sports’ app will be a one-stop shop for all sports fans across UK, where users will earn rewards for every event they watch in a Stonegate Pub Company venue, resulting in cheaper drinks and unlocking exclusive offers.

What’s more, until November 20, new app-users can claim a free drink in participating Stonegate sports venues nationwide*.

Recent research carried out by Stonegate and Molson Coors highlighted that value for money was the number one factor when choosing a venue to watch sports, so this built-in rewards system will resonate with sports lovers across the UK.

Mike Hickling, product owner responsible for the development of the app at Stonegate, said: “The sheer volume of venues available through the app is unparalleled and firmly puts us as the leader in sports events nationwide.

“Recent research found that a collective atmosphere where you’re surrounded by fellow sports fans is one of the main factors when it comes to overall enjoyment and this app makes it easier for sports fans to come together and share their love for the game.”

Stonegate has 772 properties throughout the UK. Its London venues include:

Leinster Arms, Bayswater
The Long Acre, Covent Garden
Bonds Mayfair
Sports Bar & Grill, Canary Wharf
Sports Bar & Grill, Farringdon
Sports Bar & Grill, Marylebone
Sports Bar & Grill, Victoria
Sports Bar & Grill, Waterloo
Sports Bar & Grill, Old Street
Sports Bar & Grill, Clapham
Slug and Lettuce, Leicester Square
Slug and Lettuce, Victoria
Slug and Lettuce, O2
The Slug, Fulham

*Terms and conditions: The welcome drink offer consists of a complimentary drink for one person from a participating Stonegate venue, any extras must be paid for by the participants. The welcome drink includes a complimentary drink from the following selection – Carling, Budweiser, Bud Light, Strongbow, Strongbow Dark Fruits, Guinness, Red Bull Sugar-Free or Coca Cola Zero Sugar. All drinks (excluding Red Bull Sugar-Free and Coca Cola Zero Sugar are a UK standard pint size). Voucher entitles the holder only to the welcome drink and may only be used once by the holder. All participants must be aged 18 or over. Not all drinks are stocked in all participating venues – please ask the venue directly for stocking details. Complimentary drink cannot be exchanged for cash. No purchase necessary. Management reserves the right to withdraw the offer at all times.

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David Buckley

Dave Buckley is a career journalist. “I once went painting girders for a week and discovered I didn’t like heights,” he says. “Apart from that it has always been journalism for me in one form or another.” Past publications worked for include the South-East London Mercury*, Kent Messenger, Daily Express, Today*, News of the World* and Hong Kong Star*. All those marked with an asterisk no longer exist (trend emerging?). He owned and edited a Thailand-based property magazine before returning to England and currently works as a production editor for an East Midlands-based publishing group.

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