I’m a Celebrity: Who has emerged as the new favourite?

Ian not looking so Wright, Wright, Wright as Londoners top and tail the Tweet rankings

We’re now well into this year’s version of I’m a Celebrity Get Me Out of Here and already a surprise favourite has emerged. No one has been voted out yet, but, on the current showing in one “poll”, we may be in for a shock when the ejections start.

Digital marketing agency Mediaworks has created an asset that analyses tweets and the sentiment behind them, to find out who will be crowned the winner 2019 based on the first week of the show and the public’s perception of them.

According to its findings, one of the two guys who did not feature in the progamme’s opener – London-born Cliff Parisi – is way ahead at the minute with pre-launch bookies favourite Ian Wright languishing in last place! Cliff was the third biggest outsider, with some bookmakers offering odds of 28/1! The I’m A Celebrity 2019 opener attracted more than 10 million viewers by the way.

After a week in which we’ve already had the usual trials, tears and tantrums, the Call the Midwife and former EastEnders star Parisi is leading the way, according to public reaction. He has impressed with his honesty about family life and his warming sense of humour with his Christmas tree luxury item and Twitter users have taken to the social media platform to let their feelings known. Parisi grew up in Hornsey.

While Parisi’s popularity is understandable, the Twitter ratings for another London lad isn’t. Woolwich-born soccer star Ian Wright is not proving popular according to the Tweets – a bit harsh, I think, based on what I’ve seen of the show. As stated earlier, the former Crystal Palace, Arsenal and West Ham player is bottom of the chart.

Mediaworks has collated tweets relating to each of this year’s campmates and analysed them using AI technology to establish a sentiment score. This score is measured on how positive — or negative — the public’s interaction is each day.

Who do I think will win? At the moment, ex-England rugby star James Haskell has caught my eye. Recently voted camp leader by fellow contestants, he seems to be in his element. Games that involve downing disgusting mixtures are just like an extension of the crazy things rugby players are reputed to get up to after matches. Haskell chose Bexley-born EastEnders actress Jacqueline Jossa as his second in command.

How does your favourite rank? Check out this clever tool and see how they are faring today!

The tool will be updated daily to reflect the previous night’s show.

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David Buckley

Dave Buckley is a career journalist. “I once went painting girders for a week and discovered I didn’t like heights,” he says. “Apart from that it has always been journalism for me in one form or another.” Past publications worked for include the South-East London Mercury*, Kent Messenger, Daily Express, Today*, News of the World* and Hong Kong Star*. All those marked with an asterisk no longer exist (trend emerging?). He owned and edited a Thailand-based property magazine before returning to England and currently works as a production editor for an East Midlands-based publishing group.

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