To celebrate Aperol’s 100th birthday, the Italian aperitif makers will giving away free an Aperol Spritz to everyone (of legal age) in the UK at All Bar One establishments on July 10-12 between the hours of 5-8pm.
It’s not every day you turn 100, so to mark a century of the vibrant orange aperitif, Aperol is giving consumers the chance to raise a glass and celebrate with them.
Aperol is an Italian icebreaker, helping to make connections with friends old and new.
However, despite our deepening love for Aperol, we Brits still have plenty to learn from our Italian friends when it comes to embracing sociability and the true art of the spontaneous ‘aperitivo hour’ – the golden hours between 5pm and 8pm in Italy, where an Aperol Spritz is typically enjoyed alongside light aperitivo bites.
Bartender and brand ambassador Paolo Tonellotto (pictured), said: “Italians are well known for our spontaneous and sociable spirit, so we want to invite everyone across the UK to embrace this too. What better occasion to do this than Aperol’s 100th birthday?
“Whether you are already a big Aperol Spritz fan, or trying the secret century-old recipe for the first time, there is no better time to grab your friends and head to an All Bar One to enjoy an Aperol Spritz on us.”
So, how can you join in the birthday fun?
To enjoy a celebratory Aperol Spritz on the house you have to register your name and email here to receive a unique code. Show this code at any All Bar One in London (list below) on the 10th, 11th or 12th July during Aperitivo hours and you’ll be sipping your complimentary, refreshing Aperol Spritz in no time!
* All Bar One establishments in London are as follows: Appold Street, Butler’s Wharf, Canary Wharf, Cannon Street, Charing Cross, Clapham, Covent Garden, Holborn, Houndsditch, Leicester Square (pictured), New Oxford Street, the O2, Picton Place, Regent Street, St Paul’s, Tower of London, Waterloo, Wimbledon and Victoria.