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First Hard Rock Hotel in UK

You can even reserve a guitar (and headphones) for in-room entertainment

It’s up and running – Hard Rock’s first UK hotel is open for bookings and ready to inject its own unique brand of hospitality into the London hotel scene.

Back in early April we alerted you to its imminent opening. But now the last touches have been added and it’s open for business.

The hotel continues the brand’s legacy in its original birthplace – the first Hard Rock Café was opened in Piccadilly in 1971.

“Blending the DNA of the Hard Rock brand with London’s musical culture creates a memorable experience for all guests to enjoy,” said Ian Fletcher, general manager of Hard Rock Hotel London.

“We’re excited to showcase the property’s unique offerings and signature brand amenities to visitors and locals alike — they won’t be able to find anywhere else like it in the UK.”

The hotel will be run in partnership with London’s largest hotel owner-operator, glh. It has 900 stylish rooms and suites, along with a Rock Royalty Lounge, GMT Bar, a Hard Rock Cafe, a cocktail bar and a Rock Shop®.

Located on the corner of Oxford Street at Marble Arch, it continues to expand Hard Rock’s blend of music, entertainment and iconic merchandise in England’s capital.

“Here we are, building on where it all began 48 years ago,” said Dale Hipsh, senior vice president of Hard Rock Hotels. “Every Hard Rock Hotel property is one-of-a-kind, but this one represents something special for the brand. This hotel is the culmination of three concepts – the cafes, hotels and Rock Shops® – coming together as one in an open-lobby, community-driven environment with Hard Rock’s memorabilia as the design thread binding them together. It’s truly incredible.”

Legendary memorabilia is sprinkled throughout the property, telling the story of London’s rich musical history. One special item is a letter written in 1958 by the late Buddy Holly, while he stayed at the hotel that is now Hard Rock Hotel London.

The property also features another amazing piece of musical history – the Kirkwood piano Queen singer, Freddie Mercury, practiced on as a teenager.

In addition to the GMT bar, set to be the perfect community gathering spot, its lively Hard Rock Cafe features a brand-new design and menu where guests can enjoy fresh, high-quality items including exciting cocktail creations and classic American-inspired cooking.

It includes 370 seats for guests to enjoy daily live music performances that celebrate both local London performers and international talent.

Guests can also check out the Rock Shop® (pictured) for iconic Hard Rock merchandise, along with exclusive pieces from partner designers and collaborators and specialized merchandise that features local artists.

The hotel entices guests with an array of signature brand offerings and amenities, including The Sound of Your Stay® music programme, where the mood can be set with a complimentary Crosley turntable. Alternatively, guests can rock out in their room with a Fender guitar, reserved at the front desk complete with headphones for no noise complaints.

There is also the revolutionary Rock Om in-room yoga programme, allowing guests to relax, refresh and find their zen.

For those looking to amp-up their stay, Rock Royalty® rooms and suites offer the ultimate A-List experience, including a personal concierge and access to a lavish private lounge.

For more information or to book a stay at the new Hard Rock Hotel London, visit here.

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David Buckley

Dave Buckley is a career journalist. “I once went painting girders for a week and discovered I didn’t like heights,” he says. “Apart from that it has always been journalism for me in one form or another.” Past publications worked for include the South-East London Mercury*, Kent Messenger, Daily Express, Today*, News of the World* and Hong Kong Star*. All those marked with an asterisk no longer exist (trend emerging?). He owned and edited a Thailand-based property magazine before returning to England and currently works as a production editor for an East Midlands-based publishing group.

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